TikTok hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to three minutes. Its a unique and easy way for marketing. Lets setup your Business account .

1. Go to https://ads.tiktok.com/i18n/signup/
2. Fill up sign up form.

3. Verify email account via sending code on signup form and then click on sign up button.

4. Add basic information related to your business and add real contact details to verify account and link to your device.

5. Once you sign up and verify your mobile number, your account will be created. Then login back via https://ads.tiktok.com/i18n/login

Now to create ads campaign follow below steps

Step 1: Create a new campaign

Start by creating an ad campaign under the “Campaigns” tab and clicking on the “Create” button.

This will give you the option to choose your campaign objective – whether you want to drive traffic, conversions or app installs.

Then give your campaign a name and set a campaign-level minimum budget. You can set a lifetime budget to quickly reach as many people as possible. But if you set a daily budget, you can gradually and steadily reach out to your target audience.

Step 2: Choose your placements and targeting

Once that’s done, you can start creating an ad group for your campaign. This is where you decide on the placements and targeting for your ad group. Your choice of ad placement will determine where your ads appear on TikTok and its partner platforms.

You can either choose automatic placement or manually select your targeting placement. Automatic placement will make sure that your ads appear on all the TikTok partner apps. So it might be something to consider if you don’t have a specific placement in mind. With the “Select Placement” option, you get to manually choose which of the partner apps you want your ads to appear on.

You can then configure your targeting after this, where you’ll have the option to target users based on demographics. This includes location, gender, age group, language and interest category.

But if you want to target a more specific audience group, you also have the option to create a custom audience. TikTok allows you to upload the IDs of users you want to target in a CSV, ZIP or TXT file. But you can also create a custom audience based on certain metrics such as engagement, app activity and website traffic.

Step 3: Create a new ad

After setting up your ad group, you can now configure your first ad. TikTok gives you the option to upload either a video or an image file as your ad creative. For best results, make sure you follow the recommended ad specs. This will ensure that your ad looks great on TikTok and across all the partner platforms.

After creating an ad to your liking, you’ll have the option to preview it and get an idea of how it’ll appear to TikTok users. At this post, you can also find out whether your ad needs some tweaking before you submit it for review.

You can further customize your ad by naming it so it’s easier to distinguish between different ads within the same ad group. Then enter your ad text using 12-100 characters to get your message across even more effectively. This text will appear above your ad.

Next, you’ll have the option to choose between different calls to action depending on what you want your audience to do. So you can either get your audience to “Sign Up,””Download Now,” “Contact Us,” “Book Now,” “Shop Now,” “Apply Now” or “Learn More.” Then click on “Submit” to finish creating your ad.

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